Racist campaign speech and political engagement

Explicit racism in political campaigns is on the rise. Some research suggests policy threat and government discrimination are correlated with increased political participation, while others find evidence of alienation and withdrawal. However, little direct causal evidence exists on the effects of inflammatory campaign rhetoric on marginalized groups. Using a survey experiment of Latinx Americans, we investigate how exposure to racist political attacks shapes a targeted group’s political engagement. We find that randomized exposure to a stylized campaign video critical of immigrants or Latinx people increases vote intention and enthusiasm, but does not affect other political actions, such as donating and protesting. Increased participation effects are concentrated among respondents who report strong Latino identity and low political interest. These findings highlight the resilience of minority communities who respond to political attacks with political mobilization, not avoidance. Together, this causal evidence complements previous observational work and shows that mobilization can result not just from policy threat and state action, but also from campaign rhetoric.